AMW completes Strategic Competency Assessment with MTI

Associated Motorways (Private) Limited, Sri Lanka’s leading automobile conglomerate, has successfully concluded a consulting assignment with MTI, aimed at developing high-growth enabling management competencies based on AMW’s 3 to 5 year strategic direction.

Acquired by the Dubai-based Al-Futtaim group in mid-2008, AMW offers its customers the entire spectrum of transport solutions from motorcycles to large commercial trucks. AMW is the sole distributor for brands such as Nissan, Suzuki, Yamaha, Piaggio, Goodyear, BP and Castrol, Case New Holland, Dong Feng and Sonax with strong market shares within their respective segments.

“With the AMW Group experiencing high growth and plans to double the business in the next 4 years, we identified the need to enable our senior management with strategy formulation and implementation competencies. The project with MTI has helped AMW to benchmark the functional best practices across the full suite of business management competencies” said Samantha Rajapaksa, Group Managing Director of AMW.

Whilst many organizations may already possess skilled managers, ensuring that management’s competencies remain relevant to the organization’s strategic intent is critical to achieving its expected business and management performance. This made it increasingly opportune for AMW to assess and sharpen its senior management’s competencies, to be better equipped to deal with changing market circumstances in light of the organization’s 3 to 5 year strategic intent.

MTI Consulting’s CEO Hilmy Cader emphasized the in-depth approach that was adopted via individual need identification and a highly interactive consulting workshop approach.

“A Ground Zero approach was adopted to develop AMW’s competency map based on an analysis of the organization’s business model. Competency benchmarks were next identified arising from AMW’s strategic intent, opportunities and challenges. The individual and current competencies of the entire senior management team were then evaluated and developed via a comprehensive mapping process. The enthusiasm from AMW’s senior management team was evident throughout the entire exercise and as a result they have managed to gain valuable insights and better understanding of their required competencies” MTI’s CEO explained.

AMW is also a pioneer in the processed rubber industry, manufacturing a wide products range including automotive tyres for commercial vehicles and custom compounds for both local & export markets. The group includes AMW Capital Leasing subsidiary which offers leasing & financial services to potential vehicle buyers.

Since 1997, MTI has delivered over 550 projects in 40 countries, applying MTI’s ‘Analyze > Strategize > Realize’ approach. MTI Consulting possesses expertise across various business functions and business value chain segments. MTI Consulting practice consists of core Business Strategy expertise augmented by expertise in corporate finance, human resource management, market research and technology.

Photo: AMW Managing Director Sam Rajapaksha with MTI CEO Hilmy Cader at the conclusion of the final consulting clinic