CSR to be featured at 2014 Rotary District Conference
The 2014 Rotary District Conference for Sri Lanka and Maldives will comprise a special feature on "The Need for Effective Corporate Social Responsibility in Organizations Today" There will be presentation by Mr. Sujeewa Mudalige – Partner, PricewaterhouseCoopers, Mr. Suresh Shah - Director/Chief Executive Officer, Lion Brewery (Ceylon) PLC and Mr. Hilmy Cader - Chief Executive Officer, MTI Consulting. This will be followed by a panel discussion that will be chaired by Rotarian PDG Gehan Siribaddana. CSR is not a form of charity or philanthropy, a disguised marketing activity or a loss making enterprise. Instead, CSR needs to be viewed as a form of care and responsibility by all corporations in the actions they undertake. Further CSR should be a voluntary contribution based around 3 C’s ‘Currency, Commitment & Core Competencies’ in improving lives, enhancing upward mobility and strengthening the social integration process. Corporations are part of society an...