Forget Marketing, focus on Value Creation - MTI CEO
Delivering the key note speech at the CIM Future Marketer’s Conference , MTI Consulting CEO, Hilmy Cader inaugurated the session with two hard-hitting questions of whether there are sufficient marketers as CEOs and is marketing the most respected function. After the ‘target audience’ agreed that neither one of the questions can be answered satisfactorily, he continued to discourse the importance of ‘value creation’ by the marketers, since the profession is misunderstood and the scope is not appreciated. His presentation was themed “Forget Marketing – Focus on Cross-Functional Value Creation, Drawing from his consulting experience, he emphasized on how marketing in many scenarios had failed to produce or effectively convey the business value creation made by marketing and that marketing was largely high on ‘silo impact.’ This established the game plan for the session which was to drive the thinking, in order to achieve career progression and respect for the future marketers. He ...