MTI clinches International Tea Strategy assignment in Kenya
One of Kenya’s fastest
growing niche tea brands, APT Commodities has signed up MTI Consulting to
further strengthen their internationalization process– as part of the company’s
aggressive growth strategy. The project will also have a M&A
competent, that focuses on identifying an international tea company
as a strategic investor to work with APT in reaching new markets.
APT Commodities Limited is a
fully owned Kenyan tea trading company with an international outreach in
markets such as Pakistan, Kazakhstan, Malaysia and Egypt. The company houses
several brands such as Jambo, Hassan (in the Black CTC segment) Sinbad (in the
Orthodox segment) and Equator (in the Green Tea segment). APT is a member
of the Tea Directorate and East Africa Tea Trade association.
“The time has come for APT to
incubate new ideas and partners in order to stay relevant in this volatile geo
political market. Our early success in international markets has inspired to
pursue a deeper penetration of international market and do so with a strong
technical investor. ” stated Peter Gitata Macharia, CEO of APT Commodities
“Given the current and
emerging dynamic in the global tea markets, there is potential for niche tea
brands to expand across border by leveraging strategic partners and developing
segment specific value propositions” said Hilmy Cader, CEO of MTI Consulting.
MTI Consulting is an
internationally-networked boutique management consultancy, offering advisory
services in Strategy, Corporate Re-structuring, , International Market Entry,
Feasibility Studies, Due Diligence, Corporate Finance, Mergers and
Acquisitions. Since its inception in 1997, MTI has worked on over 620
assignments in over 41 countries, covering a diverse range of industries,
clients and business challenges.
Photo: Peter Gitata
Macharia, CEO of APT Commodities and Hilmy Cader, CEO, MTI Consulting
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