MTI clinches International Tea Strategy assignment in Kenya
One of Kenya’s fastest growing niche tea brands, APT Commodities has signed up MTI Consulting to further strengthen their internationalization process– as part of the company’s aggressive growth strategy. The project will also have a M&A competent, that focuses on identifying an international tea company as a strategic investor to work with APT in reaching new markets. APT Commodities Limited is a fully owned Kenyan tea trading company with an international outreach in markets such as Pakistan, Kazakhstan, Malaysia and Egypt. The company houses several brands such as Jambo, Hassan (in the Black CTC segment) Sinbad (in the Orthodox segment) and Equator (in the Green Tea segment). APT is a member of the Tea Directorate and East Africa Tea Trade association. “The time has come for APT to incubate new ideas and partners in order to stay relevant in this volatile geo political market. Our early success in international markets has inspired to pursue...